in creating a healthy environment for generations to come. These issues include the exhaustion of scarce resources, the production of greenhouse gases or acid rain, habitat destruction, and/or noise, visual, air/soil/water pollution.17 Victor felt that design obsolescence is a wasteful marketing strategy intended to increase the economic wealth of a nation. He blamed the car industry for instigating fad-driven, poor-quality consumption.18 Two experimental examples of optimal product cycles are the fertilizer packing material designed for a Japanese 35 mm camera (27) and the green bottle home designed for the Heineken brewery(28). Christo, an environmental artist, demonstrated the creation of large-scale commodities through packaging; as we discard a wrapper once the gum is chewed, what will we dispose of when our environment is consumed? (29, 30)

Today we have many solutions to improve efficiency and ease of life. While an ever-increasing nexus of information allows us to act faster and faster, the decisions we make as designers and consumers will affect our immediate and global surroundings. Victor spent his life advocating mindfulness of our ephemeral actions: